SUSTAINABLE DESIGN - HALLMARK

RECYCLABLE POSTCARDS - TARGET 2021

“Modern Exotic” fully recyclable postcard collection & packaging concept for the Target 2021 Holiday pitch. Concept eliminated all plastic, used far less cardboard than existing package design & started a conversation on a new way to display all similar product in Target.

Concept & Design - Diane Tucker
© Hallmark Cards, Inc.

GIFT PRESENTATION COLLECTION CONCEPT

Recyclable & reusable gift presentation collection concept for Walmart. Concept utilized recycled content Mondi paper stock, linen fabric handles, paper ribbon bows, reusable fabric totes, jute twine on tags and no secondary processes like foil or glitter.