PHOTOGRAPHY + STYLING

SigNATURE GOLD HOLIDAY CARDS - HALLMARK

Luxe, foil stamped cards on thick, uncoated stock for the 2017 launch of the Signature Gold product line. “Happy Holidays”design was the 3rd best-selling card at the Santa Monica Signature store.

Design - Diane Tucker
Photography & Styling - Diane Tucker

CREPE PAPER FLOWERS - HALLMARK

Leveraging the popularity of handmade papercraft cards, this shoot created assets to offer the luxe aesthetic in a more affordable way via photographs.

Concept, Shot List, Supply List, Kickoff Document, Creation of 40+ Crepe Paper Blooms, Design & Photo Styling - Diane Tucker

2015 TROZZOLO HOLIDAY GIFT - 2016 KANSAS CITY ADDY AWARD WINNER

The 2015 Trozzolo Holiday Gift was created to share the culture of the agency with it’s clients. A deck of 76 cards, enclosed in a tin, was created and packaged for clients. A notebook with writing prompts was also created to stimulate the client’s own creativity. The cards encouraged learning another’s story and the notebook promoted telling one’s own. A silver pencil and holiday card were also included in the gift box. Gifts were hand-delivered to clients when possible and shipped with care when not.

Contents of boxed set:
- Cards in tin - 3" x 4.5" cards with rounded corners and silver foil on top/instruction card. 76 cards printed on #130 uncoated Cougar cover.
- Notebook - 3.5" x 5.5" with rounded corners and writing prompts throughout. Cover printed on #80 uncoated cover.
- Silver Pencil
- Holiday Card - 6" x 6" printed on #130 uncoated Cougar cover and printed with silver metallic ink.
- Box insert, spacer/support insert, outer box label and tin label also designed for 10" x 10" x 6" outer box and card tin.

Concept & Design - Diane Tucker
Copy - Scott Watson
Account Manager - Marie Baldwin
Production Services Manager - Lori Bennett
Printing - Alpine Litho - Graphics
Photography & Styling - Diane Tucker